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Magazine Project Research

Magazine 1: Rowing Magazine

The cover utilizes majority of the upper and lower parts in order to fit the cover photo within the center. This makes the focus of the cover the rowing celebrating, whose fist is also interacting with the text by covering part of the words in the title. The font fits the rowing theme of the magazine, since it is a sports- like font that you may find on a jersey or popular sports brand name. It is also italicized which gives of a feeling of movement, like the rowers speeding through the water. The color of the font also goes along with the color of the feature's logo, the World Rowing Tournament 2017. The articles in this magazine don't seem to appear until the middle. It is packed with all kinds of advertisements, centered around rowing. The first article, which is written by the editor, is not found until the 14th page of the magazine. But, once you reach the articles towards the middle of the magazine, there is a lot of articles about the races that took place at the tournament and comments from some of the racers. This magazine, in particular, does not consist of any table of contents. The articles all have photos of rowers during races, from different points of view whether they are aerial shots or zoomed in. The distribution number for this magazine is estimated around 80,000, but is only distributed to members of the organization that publishes it. The magazine has, unfortunately, not been nominated for any awards.

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Final Submission

The only change within the magazine were a few grammatical errors and an addition to the cover. The cover now has an issue date, "December, 2018." This was added to keep some similarities between our magazines.

Target Audience Research

ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic. 

Feedback/Revisions

Overall, the feedback was good. There were minor issues with the magazine such as some white space, lack of photo variety, and needing to justify the text. For the magazine, the plan is to add photos in the table of contents of different sports such as basketball or other sports in general. Also, the pages as a whole may need to be redone, but maintain the exact same design. This is because in the process of making the magazine, the pages were exported at different resolutions, making some pages have a lower quality look than the others. The cover needs more text or better use of space since there is a large gap in the middle, so that page will be edited. Another important change that may occur is a change in the title. The magazine is targeting specifically one school, which does not open the viewing to many people other than those who attend Sarasota High School. In order to make the magazine target a larger audience, the title may be changed to 'SoFlo Sports' in order ...