Project Selection - My Decision

I have chosen to do a magazine for my project. I made this my selection because I believe that my skill set applies more to this than making a film. I have experience in photography which is a major factor in creating a magazine. The magazine is going to be based on athletes in high school. The genre of the magazine would be sports. I would work in a group so I could receive opinions about my work from my colleagues. I plan to work with Kate, Kelly, and Ella. Everyone on the team is an athlete, which will be an insight into the world of sports. This also means that they can talk to their fellow teammates about topics and interview them for the magazine.

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Target Audience Research

ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic.

Distribution Research

The traditional method for distributing a magazine seems to be the most successful one for publishers. This method is sending physical copies to different locations so that it can be purchased. Typically, a mass amount of the single edition of a magazine are printed and then sent to various venders, whether it be a grocery store or at a convenience store. They are sold by edition, whether it be weekly or monthly. They can normally be found at checkouts, which male the customer more likely to buy it since it is a last minute buy and the cover will appeal to them because they pop out. Another way magazines are distributed is straight to their doorsteps. People can subscribe to the publisher and have the magazines mailed to their homes, or wherever they please. This is typically how magazines are purchased because the subscriber loves receiving a magazine. There is an incomparable feeling one gets when they get their and on a new magazine, which is why physical copies of magazines ar...

Feedback/Revisions

Overall, the feedback was good. There were minor issues with the magazine such as some white space, lack of photo variety, and needing to justify the text. For the magazine, the plan is to add photos in the table of contents of different sports such as basketball or other sports in general. Also, the pages as a whole may need to be redone, but maintain the exact same design. This is because in the process of making the magazine, the pages were exported at different resolutions, making some pages have a lower quality look than the others. The cover needs more text or better use of space since there is a large gap in the middle, so that page will be edited. Another important change that may occur is a change in the title. The magazine is targeting specifically one school, which does not open the viewing to many people other than those who attend Sarasota High School. In order to make the magazine target a larger audience, the title may be changed to 'SoFlo Sports' in order ...

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