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Magazine Project Research

Magazine 4: Florida Sportsman

The cover of this magazine utilizes colors from the cover photo so they compliment one another. The font for the title is simple and uses only two colors, yellow and white. Words that are on top of the cover photo have a shadow behind them to give them more depth, which makes them seem more realistic and fit more with the photo. The cover includes the title of he magazine and the edition, along with the three features. Majority of the articles relate to marine sports, mainly fishing. However, there was an interesting article about Hurricane Harvey, which struck Texas and caused a tremendous amount of flooding, it is the one of the first featured articles in the magazine. There was also an articles titled "Sportsman's Kitchen" which gives a home cooking recipe which is irrelevant when it comes to fishing, and appears near the end. The advertisements in this magazine all relate to boats and fishing. They occur throughout the entire magazine. The cover photo shows two people bringing their big catch onto their boat. In the table of contents, there are photos of some of the features which also appear on the articles themselves. The circulation number of this magazine is 78,062 every month. They have yet to be nominated for any awards.

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Final Submission

The only change within the magazine were a few grammatical errors and an addition to the cover. The cover now has an issue date, "December, 2018." This was added to keep some similarities between our magazines.

Target Audience Research

ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic. 

Feedback/Revisions

Overall, the feedback was good. There were minor issues with the magazine such as some white space, lack of photo variety, and needing to justify the text. For the magazine, the plan is to add photos in the table of contents of different sports such as basketball or other sports in general. Also, the pages as a whole may need to be redone, but maintain the exact same design. This is because in the process of making the magazine, the pages were exported at different resolutions, making some pages have a lower quality look than the others. The cover needs more text or better use of space since there is a large gap in the middle, so that page will be edited. Another important change that may occur is a change in the title. The magazine is targeting specifically one school, which does not open the viewing to many people other than those who attend Sarasota High School. In order to make the magazine target a larger audience, the title may be changed to 'SoFlo Sports' in order ...