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Magazine Project Research

Magazine 5 - ESPN The Magazine

This magazine has its logo across the top, which fills majority of the white space. This could be a technique that makes the reader have to look into the magazine to find out what is inside. The features can also be found on the cover along with the featured athlete, whose picture fills the entire screen. The table of contents has a lot of design put into it. There are photos with the headlines and all the articles are in relation to sports, and all things sports. Whether it be reviews on games or interviews with athletes. The ads within the magazine are also obviously related to sports. Mainly ads that athletes are sponsored for or consumables that athletes use like Gatorade. ESPN produces around 2.6 million copies to be sold or each edition. They have been nominated for a few awards by organizations such as ASME for the National Magazine Award.

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Final Submission

The only change within the magazine were a few grammatical errors and an addition to the cover. The cover now has an issue date, "December, 2018." This was added to keep some similarities between our magazines.

Target Audience Research

ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic. 

Feedback/Revisions

Overall, the feedback was good. There were minor issues with the magazine such as some white space, lack of photo variety, and needing to justify the text. For the magazine, the plan is to add photos in the table of contents of different sports such as basketball or other sports in general. Also, the pages as a whole may need to be redone, but maintain the exact same design. This is because in the process of making the magazine, the pages were exported at different resolutions, making some pages have a lower quality look than the others. The cover needs more text or better use of space since there is a large gap in the middle, so that page will be edited. Another important change that may occur is a change in the title. The magazine is targeting specifically one school, which does not open the viewing to many people other than those who attend Sarasota High School. In order to make the magazine target a larger audience, the title may be changed to 'SoFlo Sports' in order ...