The flat plan used for this magazine surrounds all things sports, since it is a sports magazine. There are more articles surrounding the topic of soccer specifically because that the main sport this edition is covering. Articles that are more relevant have been given more pages, versus the more general articles which are only given one page. The ads are placed everywhere throughout the flat plan since there are an essential part of a magazine. Then of course, other essentials such as the cover, table of contents, and back page are included.
ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic.

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