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Target Audience Research

Sports Illustrated has a well renown magazine that has various strategies to open up their viewership. There are obvious methods such as having an athlete with recent outstanding performance feature on the cover. This attract all lovers of sports and most likely younger audiences who are looking at popular athletes as inspiration. However, one of there more unknown tactics is their artist feature they have in their magazine. Ever since the early years that this magazine made publications, they have featured the work of artists.
Image result for robert riger sports illustrated
A portrait featured on the cover by artist Robert Riger.

This creates a competition for artists who want their work featured in an issue of the magazine. In order to see whose been published, the magazine must then also be look through, therefore forcing the reader to purchase or in some way view the magazine. Currently, Sports Illustrated has some pieces of art featured in their articles. They have also added a section on their website which is open for art to be submitted to be considered for a feature on their webpage. This opens up the audience to all online users and those who purchase the physical copy as well.

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