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Target Audience

The magazine 'SoFlo Sports' is intended to be read by a various amount of people. For instance, its main audience is meant to be a younger audience who are living within the southern region of Florida. This is accomplished by only featuring schools from this region within the magazine's content such as articles or covers. Also, alumni of the schools that are in this can also gain interest, by wanting to keep up with what the school has achieved in recent times. The students and student parents are target, so they are kept up to date with the school athletics. The tactics used to attract these audience members are similar to that of popular sports magazine. Such as featuring an athlete in the cover photo. This attracts all athletes within the region so that they can attempt to make the cover. Also, just typical articles that consist of game reviews or athlete's lifestyle will be used to attract a viewership of those who maybe want to become a more of an athlete, they can base it off of the articles. A way to gain a larger audience or make the brand itself more aware among the public would be to maybe add stickers inside the magazine itself. The typical addition to a magazine is a poster, but stickers would make more of an impact. A poster stays within the room of a person who reads the magazine. Stickers however, can be put onto phone cases or bumpers of cars, this then allows the world to see it, making them more aware of the magazine and possible wanting to buy it. One of the more commonly found bumper stickers found of the majority of Floridians cars is the 'SoFlo' sticker. A partnership could be made with the company that produces this sticker and then distributed along with the magazines.

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