Our magazine, 'SoFlo Sports', uses more of the conventions of sports magazines then it does challenge them. All the aspects of the cover, like the cover photo, uses the convention of putting a star athlete as the subject on the cover. Also, articles featuring every aspect of an athlete's lifestyle and career can be found in these articles that are in this magazine. The only considerable convention that challenges most magazines would be the who the audience is targeted towards. Most magazines are made for an entire state or the entire country, versus our's which is meant to be read by those in specific region of Florida. Our product does not do much to represent different social groups or issues. It does feature a wide variety of different social groups of they are performing well within their sport and there is no bias into the decision to feature them. This does not mean it couldn't lead to any future changes to focus more on different social groups, such as having one as a feature. This magazines only goal is to provide information and facts on any sports within the southern region of Florida, such as recent game scores and events.
ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic.
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