My production skills definitely became better during this project. I learned to use new Adobe software, such as InDesign. Having previous experience with Adobe programs, such as Photoshop, helped make the process an easier task, but I had to learn some new techniques in order to fit the conventions of other sports magazines. For instance, learning to justify text and place them in a certain layout that fits that of a magazine. Or, learning to export certain at certain resolutions so that the magazine is of high quality. Another production skill that was improved was communication. Since this was a group project, communication was one of our biggest factors in creating our magazine. I had to learn to work with the group to take everyone's ideas and come up with an overall plan that would incorporate everything we had come up with. Also, learning to work as a journalist. The process of creating an article and learning to gather information so I could write about my topic was new to me. I improved my skills by teaching myself to develop question, interview people, then take the information I had retrieved and put it onto paper. This was a long, intricate process putting a magazine together and many things were learned on the way to making the final product.
ESPN the magazine, has is one of the top competitors with sports magazines. They are at the top of the game alongside Sports Illustrated. Their magazine gains a lot of attention since they also own one of the largest sports broadcasting channels in the United States and in other foreign countries. They feature a variety of sports, some unknown or not as popular sports such as rugby. This widens the spectrum of viewers immensely, since magazines such as Sports Illustrated does not feature sports such as rugby or cricket. The magazine has typical features that would attract your younger audience, such as featuring current top players within different sports. They also have sponsored athletic complexes at places such as the ESPN World of Sports near Disney World in Orlando Florida. This means that who ever passes the sign, now is aware of the brand itself. This is how they gain majority of their exposure for the magazine and is overall a good tactic.
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