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Digital Distribution Research

The conventional method for the digital distribution of magazine typically consists of just posting the magazine on the publisher's website.  They are released the day the physical edition of the magazine is released. A subscription must be purchased, just as you would with a physical magazine. However, digital versions typically are cheaper since they do not require printing and use of paper. Online versions also are forever lasting, unless obviously they are removed by the publisher. Although digital magazines seem ideal, they seem to still be less successful than physical magazines when it comes to attracting viewers. Physical copies are also overall more appealing to customers because of the satisfaction a viewer seems to get when they receive a copy of it. These online magazines are advertised on websites, typically with banners or popup videos. An example of a successful digital magazine distributor is Sports Illustrated. Sports Illustrated is more renown for their physical copies. They currently only offer a two or one year subscription to their physical magazine which gives them instant access to the online versions of the editions which will be sent to their customer's home. The two year costs 49 dollars while the one year costs 39 dollars. Purchase of either subscriptions also includes a free NFL t-shirt and jacket which is an incentive for the customer to purchase either.
Image result for sports illustrated subscription free shirt
They also have a website that posts individual articles which is open for anyone in the public to see. Live scores for sports games can also be found, which may bring in some traffic for their website. The Sports Illustrated website includes all things sports, such as tickets, a merchandise store, highlights, a sports fanatic's dream.

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